{"id":335,"date":"2020-10-21T17:42:00","date_gmt":"2020-10-21T17:42:00","guid":{"rendered":"https:\/\/webfives.com\/?p=335"},"modified":"2020-12-30T20:50:04","modified_gmt":"2020-12-30T20:50:04","slug":"what-are-the-top-3-ways-to-increase-your-shopify-store-conversion-rate","status":"publish","type":"post","link":"https:\/\/webfives.com\/what-are-the-top-3-ways-to-increase-your-shopify-store-conversion-rate\/","title":{"rendered":"What are the top 3 ways to increase your Shopify store conversion rate?"},"content":{"rendered":"\n

In the ever competitive world of Amazon, finding a niche and staying relevant is extremely difficult. Not only are independent store owners finding it stay competitive, they are up against big-ad spend by the big-wigs.<\/p>\n\n\n\n

Trying to outspend your competition isn’t going to work.<\/h4>\n\n\n\n

Given we can’t outspend our competitor, what are our options, simple, outsmart them.<\/p>\n\n\n\n

Given below are top 3 ways to optimize your Shopify store to get higher conversions. The last tip is the best of all<\/code> and has done wonders for some of the biggest stores out there.<\/p>\n\n\n\n

  1. Mobile user experience:
    <\/strong> Pay special attention to how your store looks and feels on mobile. With 60%-70% of traffic originating from mobile, it is extremely important to pay special attention. While iPhone is the most popular device, pay special attention to these devices:
    1. iPhone; especially iPhone X, iPhone 8+, iPhone 7 and iPhone 7s. Just test the Safari browser.<\/li>
    2. Android: especially Samsung Galaxy devices. 90% of your potential customers use Chrome, so just focus on those.<\/li>
    3. Lastly, use BrowserStack <\/a>to see how the websites loads on these devices. Given a URL, BrowserStack also offers a tile of images showcasing how the page looks on different browsers, this is a super simple way to spot errors quickly.<\/li><\/ol><\/li>
    4. Reduce the number of applications installed:<\/strong>
      Shopify store has one of the largest collections of applications, each promising a unique feature that is better than sliced bread. Here are some stats:
      1. Average number of installed apps on Shopify website: 7.3<\/strong><\/li>
      2. Average latency added by each app: 0.32 seconds
        <\/strong>Slowness attributed to apps: 7.3 * 0.32 = 2.34 seconds<\/strong> 
        Now, assuming 50% of apps load in parallel, even then, apps contribute a delay of 1.17 seconds <\/strong><\/li>
      3. Use apps wisely, more importantly, do spring aka app cleaning often.
        <\/li><\/ol><\/li>
      4. Imagine a pandora’s box \ud83c\udf81 wherein:<\/strong>
        1. Your website loads under a second.<\/li>
        2. Google gives special treatment to your website in its search result.<\/li>
        3. Customers \u2764\ufe0fyour site because it loads fast.<\/li><\/ol><\/li><\/ol>\n\n\n\n

          Don’t out-spend your competition, OUTSMART them!<\/p><\/blockquote>\n\n\n\n

          Too good to be true? This is all possible using AMP, a project open-sourced by Google in 2014, that not only makes sites load lightning fast, an average AMP website sees:<\/p>\n\n\n\n